AI-Powered Technology Engine Behind Critical Moments
GTE Digital powers digital capabilities for clients across M&A, IPOs, growth, crisis management, and China data and AI compliance.
- Data platforms reveal pipeline risks before they hit P&L.
- Strategists ensure narratives match what the numbers prove.
What GTE Digital Delivers
Marketing Technology
Custom digital experiences that sales, marketing, and communications teams can use.
- ―WeChat mini programs, campaign and event tools, customer engagement platforms
- ―CRM and marketing automation integrations with clean, reliable data flows
- ―Continuous UX optimization based on live usage and behavioral data
Digital Operations
Technology build combined with day-to-day execution, so digital does not become another pilot.
- ―Lead nurturing and pipeline workflows aligned with sales behavior
- ―Multi-channel content and campaign operations across social, email, and owned apps
- ―Performance rhythms and playbooks that local teams can repeat and scale
Data & AI Platforms
Data consolidation and AI models that connect digital activity to business outcomes.
- ―Unified data platforms pulling CRM, sales, distributor, inventory, and campaign signals
- ―Executive dashboards linking operations to P&L, growth narratives, and valuation stories
AI-Powered Execution
Revenue Forecasting
Accurate to hospital, month, and product.
Channel Risk Detection
Identify risks before revenue impact shows in the numbers.
Inventory Optimization
Across fragmented supply chains and distributors.
Always human-led:
AI runs in the background.
GTE strategists interpret outputs, coordinate stakeholders, and own the final judgment calls.
See AI-Powered CasesHow GTE Digital Fits Critical Moments
In critical moments, from a listing and a merger to a restructuring, a growth phase, a data investigation, or a fast-moving crisis, narratives alone are not enough. GTE Digital builds the systems, data flows, AI models, and dashboards that make leadership’s story visible and credible.
Team GTE Digital
Kevin Chen
Managing Director
Elton Zheng
CTO, GTE Digital
Harvey Jiang
Principal, Business Growth
Kiwi Shi
Senior Manager, Digital and Technical Program
Chen Ding
Senior Manager, Digital Marketing
Jie Zhou
Manager, User Experiences
Kevin Chen
Kevin advises clients on crisis communications, reputation management, capital markets messaging, executive media training, and digital communications and operations. He brings 20 years of experience across multinational corporations and local enterprises. He began his career at International Financial News before joining Weber Shandwick and its public affairs arm, Powell Tate, and later served as China General Manager at Bite and The Hoffman Agency. Prior to founding GTE, Kevin was a co-founder at Touyun Technology, an IoT SaaS company listed in Hong Kong (HKEX: 1332), where he led product, marketing, and sales for the software product through the company’s Hong Kong listing. He has helped establish corporate communication frameworks for Tencent and delivered executive spokesperson training for multinational semiconductor and industrial companies. Kevin also advises clients on data-driven communications, digital operations, and AI-enabled business solutions. Kevin holds a B.S. in Mathematics and Computer Science from Shanghai Normal University and an MBA from CEIBS.
Elton Zheng
Elton leads GTE Digital's technology architecture and digital solutions, with expertise in AI applications, big data analytics, e-commerce systems and enterprise ERP implementation. He brings over 20 years of experience in information system development and digital transformation. Prior to GTE, Elton served as CIO/CTO at MEORIENT, Nongfu Spring, Yiyaowang and Gome E-commerce, leading large-scale SAP and ORACLE ERP implementations. At GTE, he developed a Web3.0 digital collection service for HSBC FinTech, a Chinese website for Corning Asia Pacific, and a customer service mini-program for China Pacific Insurance. Elton holds a bachelor's degree in Accounting from Northeastern University of Finance and Economics and a master's degree in Software Engineering from Beihang University.
Harvey Jiang
Harvey leads GTE's business growth consulting practice, advising Fortune 500 companies and local enterprises on growth strategy, business model innovation, market entry and digital transformation. He brings 15 years of B2B consulting experience. His clients include SKF, Zeiss, DuPont, Boston Scientific, Johnson & Johnson, Lilly, Haier and China Mobile. He has provided 0-to-1 growth consulting for Haier Group's micro-venture teams across multiple new business units. Prior to consulting, Harvey worked at AstraZeneca and Sanofi, leading business effectiveness initiatives. Earlier in his career, he worked as an engineer at Ericsson's Silicon Valley office and Cisco's China R&D center. Harvey holds a bachelor's degree from Fudan University and a master's degree from Télécom Paris.
Kiwi Shi
Kiwi leads digital and technical program management and delivery at GTE, with a focus on marketing software products, customer relationship management and digital platform development. He previously served as Product Manager at Touyun Technology, a Hong Kong-listed company, where he designed and developed a marketing engagement platform serving 750,000 daily active users. He has supported digital projects for clients including UL, Dolby Laboratories, Greentown Properties, and local government agencies in Jing'an and Fengxian Districts. Kiwi holds a BS degree from Shanghai Jiaotong University.
Chen Ding
Chen Ding leads digital marketing projects at GTE, with expertise in websites, social content, email marketing, search, mini-programs, live streaming and B2B loyalty program design. She has worked with clients including Covestro, DHL Express and Corteva. She previously served as Digital Marketing Lead at Touyun Technology, a Hong Kong-listed company, and as Digital Marketing Manager at Compo, a German agricultural company. During the pandemic, she helped Corteva achieve 40% of its pesticide sales through online marketing, covering design, development, and operations. Chen holds a master's degree in Communications from Renmin University of China.
Jie Zhou
Jie leads the multimedia design team at GTE, with expertise in interaction design and visual communications. She manages all online visual operations for Airbus in China and WeChat visual communications for Covestro. Zhou holds a bachelor's degree in Visual Communication Design with a focus on New Media.