B2B Livestreaming: 2% Reactivated, 700 Leads

A global express logistics company needed to reactivate dormant customers and generate new leads. GTE’s integrated livestreaming and customer journey program reactivated 2% of dormant accounts in a single session, brought in an average of 125 prospective users per session, and generated nearly 700 qualified leads.

Background

For B2B companies, livestreaming is less about selling and more about engagement and customer education. The company wanted to use it as part of a broader precision marketing program, pursuing three goals at once: reactivating dormant accounts, nurturing leads, and generating new ones.

The Solution

GTE designed an end-to-end customer journey, from registration through engagement to post-event follow-up, built on the company’s CRM database. Referral posters, invitation leaderboards, and Q&A rewards drove participation.

• Reactivate dormant accounts: Targeted invitations and personalized journeys brought long-inactive customers back.
• Nurture leads: Livestreams served as an education tool, deepening customer understanding through content and interaction.
• Generate new leads: Referral mechanics and live Q&A drew in prospective users and captured their details.
• Connect the funnel: Every session linked to the company’s WeChat service account, mini-program, and CRM, ensuring a seamless experience and full traceability.

The Results

One session reactivated 2% of dormant accounts, brought in an average of 125 prospective users, and generated nearly 700 qualified leads.